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The mystery of disapproved keywords?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

we are running a small test campaign for the Italian market. The campaign had already ran for a short time a couple of months ago. Yesterday I re-enabled the campaign and today I've found 5 of the 6 keywords in a specific Ad Group to be "disapproved". The only keyword still enabled is the Phrase Match version of a disapproved one which is in Exact Match, the other keywords are pretty much a variation of the first one... The keyword all ran with no problem two months ago, and got a quite good CTR as well.

 

I've contacted Google and the representative, after having a look at them in a variety of ways and for a certain time, couldn't find any reason for the disapproval...

 

After a while, while still speaking with the representative, I've just added a new keyword, then modified it so that it was like one of the others disapproved, then saved, and it was Eligible again, no history lost... I've done so for all disapproved keywords and for a while I have seen two copies of all keyword in the same page... (a couple of refresh and the disapproved doubles disappeared...).

 

Google's specialists will have a further look at it, but I was wondering if any of you has any thoughts on the matter!

2 Expert replyverified_user
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Accepted by topic author MCC_CTM
September 2015

Re: The mystery of disapproved keywords?

Top Contributor
# 3
Top Contributor

Hello there;

Taking into consideration that most of the checks are done by machines / robots; these types of mistakes do happen.

As you said ,a call to CS should resolve the issue or "re-submitting" the KW or the ad by modifying / editing it a bit, sometimes resolve the issue. 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Re: The mystery of disapproved keywords?

Top Contributor
# 2
Top Contributor

Hi MCC_CTM, to be honest, without specific Keywords to look at we're not going to be able to help you much.  It's a bit like asking what's gone wrong with a recipe when you haven't told us what you're cooking or what ingredients you're using.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits
Marked as Best Answer.
Solution
Accepted by topic author MCC_CTM
September 2015

Re: The mystery of disapproved keywords?

Top Contributor
# 3
Top Contributor

Hello there;

Taking into consideration that most of the checks are done by machines / robots; these types of mistakes do happen.

As you said ,a call to CS should resolve the issue or "re-submitting" the KW or the ad by modifying / editing it a bit, sometimes resolve the issue. 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: The mystery of disapproved keywords?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thank you.

 

I was just looking for general thoughts on the issue, as maybe others encountered a similar one.

 

It is probably a random "once in a while" issue that means nothing. Smiley Happy