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Thanks for Reviewing: Updated Ads, Now CPC has Doubled, CTR ok ...Why High CPC?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi and thanks for your time in advance...

 

I updated Ads for Proper Case, now CPC has doubled, CTR is basically the same, did I just delete the history to be re-established in 2+ weeks? ...sounds severe for an Ad change...

 

Suggestions would be helpful...

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by Alys (Google Employee)
September 2015

Re: Thanks for Reviewing: Updated Ads, Now CPC has Doubled, CTR ok ...Why High CPC?

Top Contributor
# 2
Top Contributor

Hello PPCMik;

Yes; Changing the ad-text, resets the ad's history associated with this ad.. (As well as re-submitting the ad for re-approval)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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