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Text ads on YT GDN ?

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

hi,

Please, I'd like your comments on Youtube display ads ..I've got an ad group with ad text and graphics (target and bid), but only on YT (managed placement).
70% of my ads served are ads text ! I 'd like to preview or have a look at it as i was pretty sure that only graphic creatives was possible on this placement.
Any idea where  YT could display these ads text ?
Tks..

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author garguier s
September 2015

Re: Text ads on YT GDN ?

[ Edited ]
Follower ✭ ✭ ✭
# 9
Follower ✭ ✭ ✭

Hi,

@Gemma . Solved ! Only import creatives are displayed as thumbnails, others made from google display builder don't.

 

EDIT : Regarding text ads i think that i understand what you mean by screen now ! screenshot : http://www.screencast.com/users/garg01/folders/Default/media/fd432e2f-b443-4cf0-96e1-6697c9ababe6

@Adrian Tks for your links. No exclusions at all..

"1) The above the fold exclusion does not affect youtube text overlay ads, because the video is on the screen level" : i don't refer to adwords video campaign (indisplay, stream, insearch..) , but text ads on display with placement dedicated to YTube.

EDIT : Ok, i understand now .

On YT, a lot of impressions means nothing , you have to look at which ads being served..Strange enough, isn't a matter of bids level as cpc for graphic ads seems even lower than text ad..Smiley Frustrated

View solution in original post

Re: Text ads on YT GDN ?

Top Contributor
# 2
Top Contributor
Unmfotunely, there is no tool to preview ads on the display network;
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Text ads on YT GDN ?

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

Hi Moshe, tks..

 

I know that , but my worry is about how text ads can be showned on YTube ? I 've never seen text ads on this network, only graphics and videos ? If you have any screenshot on how and where text ads formats are displayed, i 'll appreciate...

 

Thanks..

Re: Text ads on YT GDN ?

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆
I have seen text ads on Youtube - they're in little popups at the bottom of the youtube screen as it's being viewed for the first 10 seconds or so, and there's an "X" at the top right. I don't know if clicking that counts as a "click" or if you can get info on this as a "revoke" (also useful!)

I'm afraid I don't have a screenshot.

Otherwise, are your text ads doing the biz? On the display network, image ads do incredibly well.

Re: Text ads on YT GDN ?

Follower ✭ ✭ ✭
# 5
Follower ✭ ✭ ✭

Hi gemma,

 

Tks for your message..

 

1/ "they're in little popups at the bottom of the youtube screen" : I 've done an exclusion  with "show the ad above the fold" criteria ..so how text ads can be shown on the bottom on YT screen ?

 

2/ By the way , do you know how to display  a thumbnail of the creatives in ads tab dashboard ?  i see sometimes them  on gdn campaign accounts  ..I have to click on a link to have a preview..

 

Tks..

Re: Text ads on YT GDN ?

Explorer ✭ ✭ ☆
# 6
Explorer ✭ ✭ ☆

Hi Garguier, I was only telling you what I'd seen.

1/ Can you tell me why you chose "above the fold"? Was this a directive from your client, because there may be people who would click elsewhere. And on the Youtube screen itself (the black bit) to me would be "above the fold" - but no way am I an expert on Youtube advertising.

 

2/ I haven't a clue! I get a small icon when I click the "Ads" tab - and since you're logged in, javascript should then be running. This is a screenshot of my display network campaign. Does it help you any? Are you getting the same results on the Ads tab? Further than this, I can't really help you. 

 

2013-11-07 google display network .png

Re: Text ads on YT GDN ?

Collaborator ✭ ✭ ✭
# 7
Collaborator ✭ ✭ ✭

Hello,

 

1) The above the fold exclusion does not affect youtube text overlay ads, because the video is on the screen level

 

2) Those ads with thumbnail do they have a common characteristic like the fact that they are static images ?

 

More about text ads in youtube :

 

https://support.google.com/adwords/answer/77961?hl=en

 

https://support.google.com/adwords/answer/2456100?hl=en

 

"You can currently target any ad format -- image, video, and text -- to different placements on the YouTube site, as well as specific content categories like Science & Technology or Education."

Re: Text ads on YT GDN ?

Collaborator ✭ ✭ ✭
# 8
Collaborator ✭ ✭ ✭

Is there a chance that you also excluded the "In video" category from the GDN and this is causing the text ads not to be selected for youtube in-video overlays ?

Marked as Best Answer.
Solution
Accepted by topic author garguier s
September 2015

Re: Text ads on YT GDN ?

[ Edited ]
Follower ✭ ✭ ✭
# 9
Follower ✭ ✭ ✭

Hi,

@Gemma . Solved ! Only import creatives are displayed as thumbnails, others made from google display builder don't.

 

EDIT : Regarding text ads i think that i understand what you mean by screen now ! screenshot : http://www.screencast.com/users/garg01/folders/Default/media/fd432e2f-b443-4cf0-96e1-6697c9ababe6

@Adrian Tks for your links. No exclusions at all..

"1) The above the fold exclusion does not affect youtube text overlay ads, because the video is on the screen level" : i don't refer to adwords video campaign (indisplay, stream, insearch..) , but text ads on display with placement dedicated to YTube.

EDIT : Ok, i understand now .

On YT, a lot of impressions means nothing , you have to look at which ads being served..Strange enough, isn't a matter of bids level as cpc for graphic ads seems even lower than text ad..Smiley Frustrated

Re: Text ads on YT GDN ?

Explorer ✭ ✭ ☆
# 10
Explorer ✭ ✭ ☆
Well done!

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