Targeting the right product for right search query through Custom ads?
I've created a business data file for the custom ads to run in campaigns. I've used the following columns:
Now I want to show the product name and price in ads but I'm not sure how should I target the right keyword or search query with right product?
Re: Targeting the right product for right search query through Custom
I think you may be confused as to what the business data feed actually does. The feed is for data that you'll use in either ad customizer or dynamic display ads. Once these are built, you use them in the traditional way you would any normal AdWords ad (keyword bidding etc.).
Have a read of this and it's linked articles, it will explain it in detail for you: https://support.google.com/adwords/answer/6072708?hl=en