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Targeting same placement with 2 separate categories

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm managing a campaign for a client who deals in bathroom and kitchen products (taps, showers etc.). I've already managed their kitchen product campaign, but now he wants to do same with bathroom items along with existing kitchen campaign. Their main purpose is brand building or awareness.

 

Earlier I used the managed placements options and able to receive lacs of impressions, thousands clicks with low CPC. I'm again going to follow the same path, but my problem is websites will be almost same for both bathroom and kitchen items.

 

So let's say I have decided to run my display ad (2 separate ads) for both items on example.com, so will both of these ad show together? or only 1 ad will show at a time. I'm actually getting confused here. I want to show both ads together.

 

Should I create new adgroup in same existing display campaign or create new display campaign for bathroom items?

 

What are your suggestions to improve this campaign?

1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by topic author skmr
September 2015

Re: Targeting same placement with 2 separate categories

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

About "so will both of these ad show together? or only 1 ad will show at a time. I'm actually getting confused here. I want to show both ads together."

In the Display network 2 ads from the same domain can appear on the same page of a placement, but there is no guarantee that this will happen. You can showcase both products in 1 banner if the size of it is big enough.

 

About "Should I create new adgroup in same existing display campaign or create new display campaign for bathroom items?" . You can do both, but I would go with the Ad Group to keep things simple since the location targeting appears to be the same and you can manage the daily budget by increasing it for the additional ad groups.

 

Other suggestions :

1) Have you tried the gmail placement ? 

https://support.google.com/adwords/answer/2404243?hl=en

 

 

2) Is your client's account eligible to use product listing ads ?

https://support.google.com/adwords/answer/2454022?hl=en

 

3) Have you tried remarketing for visitors who did not convert ?

https://support.google.com/adwords/answer/2453998?hl=en

 

4) Have you tried AdWords for Video campaignswhere competition can be low ?

https://support.google.com/adwords/answer/2375425?hl=en

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author skmr
September 2015

Re: Targeting same placement with 2 separate categories

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

About "so will both of these ad show together? or only 1 ad will show at a time. I'm actually getting confused here. I want to show both ads together."

In the Display network 2 ads from the same domain can appear on the same page of a placement, but there is no guarantee that this will happen. You can showcase both products in 1 banner if the size of it is big enough.

 

About "Should I create new adgroup in same existing display campaign or create new display campaign for bathroom items?" . You can do both, but I would go with the Ad Group to keep things simple since the location targeting appears to be the same and you can manage the daily budget by increasing it for the additional ad groups.

 

Other suggestions :

1) Have you tried the gmail placement ? 

https://support.google.com/adwords/answer/2404243?hl=en

 

 

2) Is your client's account eligible to use product listing ads ?

https://support.google.com/adwords/answer/2454022?hl=en

 

3) Have you tried remarketing for visitors who did not convert ?

https://support.google.com/adwords/answer/2453998?hl=en

 

4) Have you tried AdWords for Video campaignswhere competition can be low ?

https://support.google.com/adwords/answer/2375425?hl=en

 

Re: Targeting same placement with 2 separate categories

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks @Adrian B, I'm also going to use remarketing feature this time. As you mentioned "you can manage the daily budget by increasing it for the additional ad groups." so does this mean we can increase the budget for any specific ad group? How is it possible.

Re: Targeting same placement with 2 separate categories

Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

Hello,

 

No, my answer means that the Campaign's daily budget must be increased to accomodate the new clicks estimated to be received in the new Ad Group. If the new "bathroom items" are about the same number as the "kitchen items" you can try doubling the daily budget if they are 3 times as many items, you need to increase the daily budget by +300%. 

The ad groups do not have their own budget, budget can be set at the campaign level.

Re: Targeting same placement with 2 separate categories

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
oh ok, that's why I was wondering. Because I know that you can't set budget on ad group basis.