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Targeting options for mobile ads. How to chose the right one?

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Google Employee
# 1
Google Employee

So we all know to check our cell phones when we’re looking for something on the go.  So how should businesses effectively target their ads on mobile devices?  We’ve got two major categories of mobile ads.

High-end mobile ads come in two varieties: text ads and image ads.

1. High-end mobile text ads: These ads look like normal text ads that you'd see on a desktop computer. The main difference is that we can show more ads per page when someone's searching on a desktop computer, and fewer ads per page when someone's searching on a mobile device.
2. High-end mobile image ads: These ads are similar to normal image ads that you'd see on a desktop computer. However, the most common size for ads on mobile devices is the 320 x 50 banner.

There are also WAP mobile ads, which allow people to browse mobile websites that are specifically designed for small mobile devices. These websites are typically much simpler than the full-fledged websites you'd normally see on a desktop computer.  WAP ads are quite uncommon to see nowadays as a lot of people have converted to smartphones, but it’s definitely an option to consider!

1. WAP mobile text ads: These ads have two lines of text, with as many as 12 or 18 characters per line, depending on the language you use. Your website URL appears on the third line, if you want to enter one. You can also add a "Call" link that allows customers to call you directly from your ad.
2. WAP mobile image ads: These ads look like whatever image file you've uploaded

By the way, you don't need to have a mobile website to run mobile ads. Instead, let customers call you straight from your ad. When creating your WAP mobile ad, just select "Connect customers to my business telephone number so that people can click to call" and a "Call" link will appear in your ad.

Which would you like to try?

All the best,
MoMo

2 Expert replyverified_user

Re: Targeting options for mobile ads. How to chose the right one?

Top Contributor
# 2
Top Contributor

WAP is gone!!....(along with the company that widely supported it - aka NOKIA...)Smiley Tongue

Google should phase out ad support for WAP. Clients that make the switch to mobile advertising, do it on high-end, full browser devices....

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Targeting options for mobile ads. How to chose the right one?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Momo,

 

I would like to know if currently the google ad platform supports providing any metrics for apps on Mobile? Outside of apps is it just the two categories that you mentioned above for mobile metrics?

 

-Vishal

Re: Targeting options for mobile ads. How to chose the right one?

Google Employee
# 4
Google Employee

Hey there!

 

You might want to take a look at the following resources on how to track metrics such as call extensions:

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2454052

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2375499

 

Let me know if that doesn't answer your question!  Feel free to poke around our Help Center for more relevant articles.

 

All best,

MoMo