Target specific websites without using keywords
I have display network campaigns that advertise my picture ads to various websites. Everything is based on my keywords, and I'm trying to figure out how to advertise on select websites without having to rely on keywords. Is there a way to set up a display network campaign that simply advertises to the webites I tell it to?
Thank you SO much for your help!!
Re: Target specific websites without using keywords
To add to Nik's answer, inside of your AdWords Account you can also use the Display Planner. This can help give you ideas and estimates of traffic from new sites that you might want to add as Managed Placements.
Another great strategy is to look at performance of your Automatic Placements and add them as Managed Placements.
Finally, if you're looking for Reach, AdWords has other targeting opportunities such as Topics and Demographic (links below).
AdWords Display Planner - https://support.google.com/adwords/answer/3056115
Targeting Settings on the AdWords Display Network - https://support.google.com/adwords/answer/1209882?hl=en