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Target specific websites without using keywords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have display network campaigns that advertise my picture ads to various websites. Everything is based on my keywords, and I'm trying to figure out how to advertise on select websites without having to rely on keywords. Is there a way to set up a display network campaign that simply advertises to the webites I tell it to?

 

Thank you SO much for your help!!

Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Target specific websites without using keywords

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi

Yes you should be able to do it with managed placements.

Hope this makes sense.

 

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Target specific websites without using keywords

Top Contributor Alumni
# 3
Top Contributor Alumni
Hi Cory,
To add to Nik's answer, inside of your AdWords Account you can also use the Display Planner. This can help give you ideas and estimates of traffic from new sites that you might want to add as Managed Placements.

Another great strategy is to look at performance of your Automatic Placements and add them as Managed Placements.

Finally, if you're looking for Reach, AdWords has other targeting opportunities such as Topics and Demographic (links below).

AdWords Display Planner - https://support.google.com/adwords/answer/3056115
Targeting Settings on the AdWords Display Network - https://support.google.com/adwords/answer/1209882?hl=en

Re: Target specific websites without using keywords

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

You can set up placement targeting campaign and choose websites where want to show your ads. 

Re: Target specific websites without using keywords

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭