AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
3.3K members online now
3.3K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Target ROAS with Offline Conversions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I like to try target ROAS bid strategy combined with uploaded offline conversions. Is it a problem for the bidding algorithm if revenue uploads do only happen once a week? My fear is that the bid strategy does not "see" revenues but only cost for several days and then it bids everything down to reach the ROAS goal. Or does it know this and basically ignores the days for which nothing was uploaded?

 

And what if I upload only parts of the revenue and then upload later additional values (we have many delayed purchases). Could this mess up the whole bid strategy?

 

Thanks a lot!

Matthias

1 Expert replyverified_user

Re: Target ROAS with Offline Conversions

Top Contributor
# 2
Top Contributor

Hmm.... Interesting question.

Let me ping  a colleague with experience in ROAS

@Jon_Gritton?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Target ROAS with Offline Conversions

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi, not sure if anyone ever answered this post? 

Target ROAS with Offline Conversions

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Did you ever try this?

Target ROAS with Offline Conversions

Top Contributor
# 5
Top Contributor

This thread has been closed to new replies.

If you have a new or unanswered question related to this topic, please start a new thread and post a clear, specific and detailed question that describes your particular situation.

To start a new thread, please go to the top level of the Community, and from there, click on the board that is most closely related to your question. After that, you can click on the pink "+" sign in the lower right corner of the screen to start a new topic.

Thank you.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’