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Target Audience who Own Old Vehicles

Explorer ✭ ✭ ✭
# 1
Explorer ✭ ✭ ✭

Hi,

I am looking for a way to target Audience who have Old or use cars. What interest, topic or any other targeting should  I used in a Display campaign?

 

Currently, I am doing keywords and some placement targeting with Good result.

 

Thank you 

Re: Target Audience who Own Old Vehicles

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi Anil,

Thanks for your question.

Good to know that keywords and placement targeting is getting good results to you. I am not sure about the strategy behind targeting users who have old or used cars but I see there are some Interest category in "In-market audiences" like "motor vehicle used" etc.., which could be helpful to you.

Just have a look at categories. Maybe they could be helpful to you.

Thanks,
Rahul

Re: Target Audience who Own Old Vehicles

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭
Thanks Rahul,
I will check those audience list.

Re: Target Audience who Own Old Vehicles

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆
Hi Anil,

You can also try Custom affinity audiences to target more specific market.
This article tells more about affinity audiences.

https://support.google.com/adwords/answer/2497941?hl=en

Thanks,
Aravindhu.

Re: Target Audience who Own Old Vehicles

Explorer ✭ ✭ ✭
# 5
Explorer ✭ ✭ ✭
Thanks Aravindhu,
I am already testing it, but very high CPA.