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Tap-to-call CTA on Display Banners

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# 1
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HI Guys,

 

I am trying to use tap-to-call on display. Got this CTA embedded through Google Web Designer. Selected the environment AdWords but still, it is not working. When I upload the .zip file it gives an error message "The ad you uploaded contains HTML5 code that we can not allow in our ads: gwd-taptocall Please make sure your ad meets our policy requirements, and remove any references to the tags above."

 

Can somebody please guide me if there is any possible way of driving calls through banner ads?

 

Thanks,

Kundan

1 Expert replyverified_user

Tap-to-call CTA on Display Banners

Top Contributor
# 2
Top Contributor

Hi Kundan

The gwd-taptocall is indeed allowed but it's not allowed in AdWords ads as AdWords has it's own components for this. You need to create a call only ad for this: https://support.google.com/adwords/answer/6341403?hl=en

 

Unless something has changed, I believe this is the only way.