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Tagmanager Remarketing Tag to only fire once each session?

[ Edited ]
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# 1
Visitor ✭ ✭ ✭

Is there a way to configure the Remarketing Tag to only fire once each session? I am currently firing the tag "once per event" according to the settings and the trigger firing it is "all pageviews".

By the way, what is the difference between "once per event" and "once per page"? I did not specify any event for the tag and "once per event" is the default setting.


I don't want to use up valuable hits in the free UA version and don't want the Remarketing Tag to really fire on each and every pageview within a user session but instead only fire once a session.


Thank you

1 Expert replyverified_user

Tagmanager Remarketing Tag to only fire once each session?

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# 2
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Followup question:

If I create an audience in Analytics (which is enabled because I linked Analytics and Adowrds) I can see the list/audience in Adwords. However, I always get an error saying the Analytics Remarketing Tag was not found. Why is that? As described earlier I successfully have an Adowrds Remarketing Tag implemented and in GTM tags I don't see a tag called "Analytics Remarketing". Remarketing and Ad Reporting features are enabled for the property in question.

Tagmanager Remarketing Tag to only fire once each session?

Top Contributor
# 3
Top Contributor

Documentation says that:

You must install the global site tag on every page (global site tag meaning the remarketing tag)

Tag your site for remarketing


For your follow-up question I would turn to AdWords support, since remarketing audiences should not require any other actions than the ones you mentioned. But I found these 2 threads, please check them and see if they apply to your case:

thread 1

thread 2

To make bad day worse, spend it wishing for the impossible

Antti Nylund, Google Analytics Top Contributor
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