Sudden drop-off in clicks
Re: Sudden drop-off in clicks
Hi Simon P
I can think of a couple reasons for the drop:
Check your ad position. I you're lower in the page, you won't be getting as many clicks as top of page. This could be a change in your bid, or from something a competitor is doing.
Try the Ad Preview and Diagnosis Tool (under the Tools and Analysis button). That will not just show you where you are on the page, but show what your competition is doing. If a competitor just started running a killer ad bid to the top, he/she could be eating your lunch.