AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

1.5K members online now
1.5K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me

Sudden drop-off in clicks

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We have been getting 50-60 clicks a day through May 31, maxing out our daily budget, when suddenly we are only getting 12-15 clicks since June 1.  What might have caused such a dramatic drop-off?

Re: Sudden drop-off in clicks

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆

Hi Simon P


I can think of a couple reasons for the drop:


Check your ad position.  I you're lower in the page, you won't be getting as many clicks as top of page.  This could be a change in your bid, or from something a competitor is doing.


Try the Ad Preview and Diagnosis Tool (under the Tools and Analysis button).  That will not just show you where you are on the page, but show what your competition is doing.  If a competitor just started running a killer ad bid to the top, he/she could be eating your lunch.


Happy Hunting!