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State specific ad group

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# 1
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I'm creating state based ad groups and also inserting all the city based keywords into apart from the state based keywords. Am I doing it right? The quality score of the city based keywords are all below average.

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Re: State specific ad group

[ Edited ]
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# 2
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Hey Mainak,

Thanks for writing it.

It will always effect your quality score because You are targeting multiple city wise keywords with single ad. Why you are not trying to create separate ads city wise? With separate Ads you can get best quality score.

Re: State specific ad group

[ Edited ]
Top Contributor
# 3
Top Contributor

Hello;
Geo targeting by intent (including a city name in the keyword) is a redundancy. I would do that only with small towns / neighborhood / suburbs.
As any other keywords, if the keyword gets high CTR the QS will be high. So, if you are getting bellow average QS - most likely that that the CTR is (relatively to other advertisers) low.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: State specific ad group

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# 4
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I would say the best way to use AdWords geographic targeting, when you have multiple businesses in the same geographic area.