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Split testing 2 versions of landing page

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

What is the best way to split test 2 versions of a landing page in Adwords Display? Im not using Google Analytics. Is there a way to do it within Adwords?

 

If im using 3rd party tracking software is it ok with Google if i set up 50/50 split in that tracker to rotate landing pages?

Re: Split testing 2 versions of landing page

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆
Welcome Eric,

You can do it in multiple ways but best would be to use campaign experiment functionality, where one can do a true a/b testing with true split in traffic.

You can read more about it here : https://support.google.com/adwords/answer/2385204?hl=en

Plus now Google have more advance tool called Draft and Experiment . The advantages are :
* One can draft changes in the campaigns .
* Get a true A/B split.
* Run experiment on drafted copy.
* Roll out successful results to whole campaign.
* Discard experiments if not successful .

You can read more about it here :https://support.google.com/adwords/answer/6318732?hl=en

Hope this helps.

Regards
Zaidan

Re: Split testing 2 versions of landing page

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
Zaidan,

Thank you for reply and links. I need to do a split test on Display Network.

https://support.google.com/adwords/answer/2385204?hl=en

Says that
If using the Google Display Network
Here are the elements you can test:

Bids on managed placements
Additional placements
Additional keywords for contextually-targeted ad groups
New text ads or display ads
New ad groups
Ad group default bids, including max. CPC and max. CPM
Remarketing options
Site exclusions

It does not mention split test landing pages as an option. Am i missing something?

Also, https://support.google.com/adwords/answer/6318732?hl=en
Says
"Drafts and experiments let you propose and test changes to your Search Network and Search Network with Display Select campaigns."

So i dont think it is available with just straight Display Network.

Re: Split testing 2 versions of landing page

Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆
So you can test new ads and hence landing page too. Just make sure in your experiment slice replace the old landing page with your new one you want to test.

Hope this helps.

Regards
Zaidan