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Split Test Promotional Text on Product Listing Ads

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# 1
Visitor ✭ ✭ ✭

I'm unable to test different promotional text for product listing ads at the same time in the same adgroup. The system automatically picks the first ad created and give it 100% of the impressions. This doesn't seem to line up with ad testing abilities available in all other campaign types. Is this a known issue?

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Split Test Promotional Text on Product Listing Ads

Top Contributor
# 2
Top Contributor

Are you talking about Product Listing Ads (PLA's) or product extensions?

 

PLA ad copy comes from the item description in your feed. In this case, you don't need to create an ad.

 

Product extensions can display images of products in your feed along with your ad. Ad in the group should rotate according to the campaign setup. There are 4 options: optimize for clicks, optimize for conversion, rotate evenly for 90 days then optimize, rotate evenly indefinitely. For a split test you will probably want "rotate evenly for 90 days then optimize".

 

Best of Luck!

 

Pete

 

 

.

petebardo -- Deadhead doing AdWords

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Split Test Promotional Text on Product Listing Ads

Top Contributor
# 2
Top Contributor

Are you talking about Product Listing Ads (PLA's) or product extensions?

 

PLA ad copy comes from the item description in your feed. In this case, you don't need to create an ad.

 

Product extensions can display images of products in your feed along with your ad. Ad in the group should rotate according to the campaign setup. There are 4 options: optimize for clicks, optimize for conversion, rotate evenly for 90 days then optimize, rotate evenly indefinitely. For a split test you will probably want "rotate evenly for 90 days then optimize".

 

Best of Luck!

 

Pete

 

 

.

petebardo -- Deadhead doing AdWords

Re: Split Test Promotional Text on Product Listing Ads

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

I'm thinking about Product Listing Ads.

 

In AdWords, within a product listing ads campaign type and an adgroup, you have the option of creating a "new ad" which really means new promotional text.

 

http://support.google.com/adwords/answer/2456103?hl=en&from=186287&rd=1

"Within the "Create an ad" section, you have the option to enter a promotional phrase for your ad. Your promotional text will appear with any of the products associated with this ad group..."

 

You also don't have control over the delivery method for a PLA campaign type as it's only available under the "All Features" campaign type. Understandably, one campaign can't be two campaign types.

 

I spoke with Google and their only suggestion was to run one promotional text line at a time and compare metrics after testing individually. Bummer.