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Smart Display Campaigns - Generic or Specific Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I've just created my first Smart Display campaign and within 24hrs already gaining some conversions which is very promising.

 

I've only created one ad for one or our products, my question is:

 

Should I create 1 generic ad that covers all products offered, more of a brand based ad or should I create multiple ads for each individual product offered?

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Marked as Best Answer.
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Accepted by topic author James D
April 2017

Smart Display Campaigns - Generic or Specific Ads

Top Contributor
# 2
Top Contributor

Hi @James D,

 

I usually prefer seeing stats for at least a week, however, if you are determined to attack and not wait, I'd definitely go ahead with product specific ads. It involves less risks.

 

Best,

Lakatos

Smart Display Campaigns - Generic or Specific Ads

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Lakatos,

 

Many thanks for your feedback/response.

 

Are you having much success with Smart Display?

 

Regards

Smart Display Campaigns - Generic or Specific Ads

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hey James, 

 

How has your SDC performed this month?  We are also experimenting with SDC.  We have specific offerings for specific practitioner types.  However, we opted for a more generic message in the ads.  We did this because we felt there was not enough audience control to ensure the right ad would be served to the right audience.

 

We saw a few conversions early in our ad flight (15 days long at this point) but have not seen anymore since. 

 

Do you mind sharing how your experience went? Did you go with more specific ad copy and images or generic?  How did they perform?

 

Thank you,

 

All the best

 

-Matthew