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Smart Display Campaigns - Generic or Specific Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I've just created my first Smart Display campaign and within 24hrs already gaining some conversions which is very promising.

 

I've only created one ad for one or our products, my question is:

 

Should I create 1 generic ad that covers all products offered, more of a brand based ad or should I create multiple ads for each individual product offered?

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author James D
April

Smart Display Campaigns - Generic or Specific Ads

Top Contributor
# 2
Top Contributor

Hi @James D,

 

I usually prefer seeing stats for at least a week, however, if you are determined to attack and not wait, I'd definitely go ahead with product specific ads. It involves less risks.

 

Best,

Lakatos

Smart Display Campaigns - Generic or Specific Ads

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Lakatos,

 

Many thanks for your feedback/response.

 

Are you having much success with Smart Display?

 

Regards