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Sitelinks in Campaign and Ad Group Level?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

If I add a sitelink to a Campaign and then another to an Ad Group within that Campaign, which one will show up for the user? Is it related to that specific query or is it based off of Quality Score/ Ad rank?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author Jeremy S
September 2015

Re: Sitelinks in Campaign and Ad Group Level?

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi,

The ad group sitelink will override your campaigns sitelink.

Siva.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Jeremy S
September 2015

Re: Sitelinks in Campaign and Ad Group Level?

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi,

The ad group sitelink will override your campaigns sitelink.

Siva.

Re: Sitelinks in Campaign and Ad Group Level?

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
But can links from both levels be visible? I.e. I have Ad group sitelinks but want to add a new sitelink to all ad groups in the campaign. If I add it to the campaign level, will it ever show?

Re: Sitelinks in Campaign and Ad Group Level?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Bump Smiley Happy

I would like to know this as well.

Re: Sitelinks in Campaign and Ad Group Level?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

I was wondering what the differences were. If you do the Campaign sitelinks, does that mean that the ad more specific to the query will display? Or will it just display underneath the main ad text as normal?

Re: Sitelinks in Campaign and Ad Group Level?

Collaborator ✭ ☆ ☆
# 6
Collaborator ✭ ☆ ☆
Hi David,

As far as I understand fromyour question, sitelinks just show below your ad text and the expected impact from those extensions is factored into your Ad Rank. This means that if two competing ads have the same bid and quality, the ad with the better expected impact from extensions will generally appear in a higher position than the other.

Is that what you were after?

Re: Sitelinks in Campaign and Ad Group Level?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
I understand. I think for me is was confusing as they have two different options for adding the sitelinks, at two different levels. (campaign and ad group)

Re: Sitelinks in Campaign and Ad Group Level?

Collaborator ✭ ☆ ☆
# 8
Collaborator ✭ ☆ ☆
This adds more flexibility where you can add sitelinks to a campaign or ad group, depending on which ads you want them to show with. When you add an ad group sitelinks, the ad group will show it's sitelinks only and will not show any sitelinks from the campaign it's part of. So, instead of just setting generic sitelinks at the campaign level, you have the ability to set specific sitelinks at the group level.

You can also disable a sitelink for an ad group. This removes any sitelink you created in the ad group and stops any campaign-level sitelink from showing with those ads. In other words, no sitelink of the selected type will show for the ad group.

Re: Sitelinks in Campaign and Ad Group Level?

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
I see what you mean. This allows you to add them at different levels, so they can be either generic for the entire campaign or ad group based and be highly targeted.

Re: Sitelinks in Campaign and Ad Group Level?

Collaborator ✭ ☆ ☆
# 10
Collaborator ✭ ☆ ☆
Exactly!