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Sitelinks Extension

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is there a specific criterion that is there for your ad displaying the sitelinks extension? (apart from the one which says that your ad must be in the top slots).

 

I have a campaign wherein I am running an extension, however when I do look at the ad preview tool and also the live site, I see my ad in the top 3 slots, but without the sitelinks extension. What gives?

 

Most of my attempts to find this out with the friendly chat support at Google has ended up with that there is no particular rule and even they cannot say for certain when the sitelinks will get displayed. I would expect something more finite than the proverbial Heisenberg's uncertainity rule applied for Google Adwords. If there is can someone help me out find this?

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Marked as Best Answer.
Solution
Accepted by Alys (Google Employee)
September 2015

Re: Sitelinks Extension

Top Contributor
# 2
Top Contributor

Hi kidakaka,

 

There are several reasons why your sitelinks are not showing.

 

Please go through the content under why your sitelinks are not showing heading.

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2375416

 

A recent policy change makes it nesessary that each sitelink should direct to a unique landing page, with unique content.

 

So please make sure you adhere to that requirement.

 

http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=1054210

 

Hope this helps,

 

Info

View solution in original post

Marked as Best Answer.
Solution
Accepted by Alys (Google Employee)
September 2015

Re: Sitelinks Extension

Top Contributor
# 2
Top Contributor

Hi kidakaka,

 

There are several reasons why your sitelinks are not showing.

 

Please go through the content under why your sitelinks are not showing heading.

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2375416

 

A recent policy change makes it nesessary that each sitelink should direct to a unique landing page, with unique content.

 

So please make sure you adhere to that requirement.

 

http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=1054210

 

Hope this helps,

 

Info

Re: Sitelinks Extension

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hi

Are your competitors ads showing with sitelinks?
I guess Google will only show 1 or 2 ads with sitelinks at the same time.

Are you sure your sitelinks are never shown? Take a look under the "Ad Extensions" tab to check the statistics