Site Links - Serving Question
I am considering adding 4 site link extensions to my ads, but I have a question about how Google serves the site links to searchers.
Does anyone know if Google will show those 4 sitelinks anytime they show the sitelinks, or could Google choose to only show 2 or 3 sitelinks? The reason I ask is because if I'm going to use these 4 sitelinks, I need all 4 of them to show anytime the sitelinks are shown.
Re: Site Links - Serving Question
Welcome to the community!
Regarding your question: adwords will show anywhere between 2 to 6 sitelinks in your ad for computers/tablets and up to 4 for mobile devices (full browser)
You can find the criteria for (not) showing a sitelink at the bottom of this page: https://support.google.com/adwords/answer/2375416
Clicks & impressions on ad extensions are separately tracked in th ad extensions tab so you can check there after a while how often each sitelink shows.