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Site Links - Serving Question

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello all,


I am considering adding 4 site link extensions to my ads, but I have a question about how Google serves the site links to searchers. 


Does anyone know if Google will show those 4 sitelinks anytime they show the sitelinks, or could Google choose to only show 2 or 3 sitelinks?  The reason I ask is because if I'm going to use these 4 sitelinks, I need all 4 of them to show anytime the sitelinks are shown.




Re: Site Links - Serving Question

Badged Google Partner
# 2
Badged Google Partner

Hi Daniel,


Welcome to the community!


Regarding your question: adwords will show anywhere between 2 to 6 sitelinks in your ad for computers/tablets and up to 4 for mobile devices (full browser)


You can find the criteria for (not) showing a sitelink at the bottom of this page:


Clicks & impressions on ad extensions are separately tracked in th ad extensions tab so you can check there after a while how often each sitelink shows.