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Single Product Targets for PLA's - Not Working

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We have setup a campaign which matches targets to adgroups on the adwords_grouping parameter.

We have adwords_grouping groups in the campaign which are displaying fine.


The ones that aren't working are the single product groups. For some products in our feed we want 1 product per adgroup, in these cases the adwords_grouping field contains our product ID. In adwords clicking validate confirms that the target is matching at least one product in the feed, although over 1000's of these and a few weeks there has not been a single impression.


What we are wondering, is this a bug? intended behaviour? or are we doing something wrong?



1 Expert replyverified_user

Re: Single Product Targets for PLA's - Not Working

Google Employee
# 2
Google Employee

Hi Sharon, 

Thanks for posting. I've asked our specialists to take a look into this for you and they should be in touch in the coming days.


Hope this helps!