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Similar products different price point similar keywords?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am working on an account that I am not sure what is the best keywords strategy.

 

The company produces a small line of products that basically the same thing, pricier ones with more upscale functions. Right now all groups are using some of the same keywords and some only unique to the ad group. I can't think of a way to avoid using the same keywords across the campaign.

 

Any Suggestion?

 

Thanks.

1 Expert replyverified_user

Re: Similar products different price point similar keywords?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

What kind of products are these are you marketing in google products?

Re: Similar products different price point similar keywords?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
It is a small line of ergonomic devices for a specific industry. Smiley Sad

Re: Similar products different price point similar keywords?

Top Contributor
# 4
Top Contributor
Hello;
The best would be to set different ad-groups; different ad-copies and use negative keywords to avoid competition;
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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