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Similar Remarketing lists

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am trying to set up similar audience lists for my display campaigns. It seems that my "Rule Based" lists or List defined by rules are not generating similar lists. The only list that it did work for is using a specific remarketing tag as opposed to a URL rule.


From what I read it should be working for everything besides for cusotm combinations. Does anyone have any ideas?


(I should also mention that the lists im trying to generate similar audiences for does have a large (500 cookies) enough audience)



1 Expert replyverified_user

Re: Similar Remarketing lists

Google Employee
# 2
Google Employee

Hi Steve,


Thank you for posting on our Community forum. Since you reported an issue with your remarketing"Rule Based" list not generating similiar lists, Ive asked our AdWords Support team to follow-up with on what might be causing this issue. Please expect to be contacted an AdWords specialists shortly.

Re: Similar Remarketing lists

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hi Steve

In order to create a similar audience list for a already created re-marketing list, you have to do the following steps:

1. Select the Campaign.
2. Go to the Ad Group in which you want to target the similar audience list(create one a new one if you want).
3. Go to the "Display Network Tab".
4. Click on the "Interest & Re-marketing" tab near the "+Targeting" button.
5. Now click on "+Targeting" Button.
6. Now click on "Add Targeting" button.
7. Click on middle one "Re-marketing" Link.
8.Tick check box for "Show Similar Audience" list.
9. Look the Similar Audience list below the each individual re-marketing list.
10. Add that to the right.
11. Click Save.
12. And you are done.

I think this will help you to do the task.