Should I create specific campaigns for remarketing (RLSA) or could I use the existent ones?[ Edited ]
January 2017 - last edited January 2017
I have several "only search campaigns". Once a Google consultor setup with me RLSA (Research List Search Ads) adding that to Target Audience. Now I have a doubt. Should I keep campaign as they are or should I remove the Target audience and create new campaings only for RLSA, or even just setup some parameters (for example budget)?
Thanks in advance.