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Should I creat one ad group or multiple ad groups?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
I have a Realtor web site to help home buyer find a house in GB city and surrounding area. Do I list all the different towns considered part of GB in one ad group or do I creat different Ad Groups for each area?

Re: Should I creat one ad group or multiple ad groups?

Badged Google Partner
# 2
Badged Google Partner

That depends on your interpretation of "best practices". Build out a huge structure using the KW tool before you know what works or not... Or, start small do your research and build your account through the search terms reports. What is your advertising goal? Who are you in business to make money for?

Tom