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Should I Increase or Decrease my bid for YouTube ad Device options?

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# 1
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I would like to know how much bid should I put into my YouTube ad devices? I run my YouTube ad last couple weeks ago and I would like to run another ad week. However, I can't decide on where I would rather put my budget the most. Below you can see the results I got from my last week ads. 

 

**** MY RESULT FOR MY MOBILE ****
Impression: 16049
Views: 6734
Avg. CPV: 0.02

Cost: 129.03
Clicks: 47
CTR: 0.29%

**** MY RESULT FOR MY TABLET ****
Impression: 3491
Views: 1481
Avg. CPV: 0.02

Cost: 28.09
Clicks: 4
CTR: 0.11%

**** MY RESULT FOR MY COMPUTER ****
Impression: 7484
Views: 3233
Avg. CPV: 0.02
Cost: 54.47
Clicks: 2
CTR: 0.03%

 

 

My Question is, if my budget is around $5 daily for 5 days, should I increase OR decrease my Mobile/Tablet/Computer bid and if so, by how much? 

 

Thank you,

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Accepted by topic author mercy j
May 2017

Should I Increase or Decrease my bid for YouTube ad Device options?

Top Contributor
# 2
Top Contributor

Hi @mercy j,

 

The cost per click values are 2.74, 14.5, and 27.24 for mobile, tablet and computer respectively. The data you provided are of course by far not enough to work out a prudent strategy, however, once that's only what we know I'd likely apply an "all in" strategy in favor of mobile. In other words I'd try upping mobile bids significantly while decreasing bids for tablet and computer a great deal. 

 

Best,

Lakatos

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Marked as Best Answer.
Solution
Accepted by topic author mercy j
May 2017

Should I Increase or Decrease my bid for YouTube ad Device options?

Top Contributor
# 2
Top Contributor

Hi @mercy j,

 

The cost per click values are 2.74, 14.5, and 27.24 for mobile, tablet and computer respectively. The data you provided are of course by far not enough to work out a prudent strategy, however, once that's only what we know I'd likely apply an "all in" strategy in favor of mobile. In other words I'd try upping mobile bids significantly while decreasing bids for tablet and computer a great deal. 

 

Best,

Lakatos