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Short keywords are effective or Long Tail keywords?

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# 1
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Re: Short keywords are effective or Long Tail keywords?

Badged Google Partner
# 2
Badged Google Partner
Ravi,
Both, it all depends upon your Target, You Bid, Your Landing pages, Your Ad Copy, You Matching options, your campaign and ad group settings.

The thing is to TEST TEST TEST which brings your the best ROI or ROAS for conversions at the lowest ad spend possible.