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Shopping Tips - What's changed in the marketplace?

Google Employee
# 1
Google Employee

Hello Folks,


For all the online retailers out there, here are some really interesting insights from one of our SVPs on how the shopping space has changed over the last few years and where the opportunities are for retailers in the new marketplace.


As Sridhar lets us know:


"Consumers no longer see a distinction between online and offline shopping. Whether it’s searching on a laptop, browsing main street shops or hanging out at the mall — it’s all shopping. To adapt to this competitive new reality, smart retailers are drawing on classic retailing truths of the past and augmenting them for the now."


Read more here to learn more about how you can make use of these insights to boost your business.


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Let us know in the comments what you think and if you have any other tips to share!


Happy advertising.




1 Expert replyverified_user

Re: Shopping Tips - What's changed in the marketplace?

Google Employee
# 2
Google Employee

Don't forget to share any of your own thoughts or best practices on this!


Why not share your expertise with the rest of the Community?