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Shopify and Google Analytics Remarketing Adwords tag

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# 1
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I use the Shopify Google Shopping app, which creates a list in the Merchant Centre.

 

I am trying to set up the Google Analytics Remarketing Tag. I have set up the tag and this is my code with the custom parameters:

 

var google_tag_params = {
ecomm_prodid: 'shopify_GB_{{ product.id }}_{{ product.variants.first.id }}',
ecomm_pagetype: '{{ template }}',
ecomm_totalvalue: '{{ product.price_min | money_without_currency| remove: ','}}',
};

 

I am getting an error in Adwords that is saying that "haven't detected any custom parameters". I think this is because the Shopify app feeds as a list and doesn't create a feed.

 

Is there anyway to bypass this?

Shopify and Google Analytics Remarketing Adwords tag

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Hi Rachel,

 

I believe the tag you have is for the ADWORDS Remarketing Tag and not the Analytics one.

 

This site explains thoroughly how to add the adwords tag with the parameters you mentioned. Hope this helps.

 

Regarding Analytics remarketing tag, I followed the instructions found in this site.