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Sharing Keywords

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# 1
Follower ✭ ✭ ☆

Can this be done? Should this be done?

 

I have 1 campaign with 2 ad-groups running now, I would like to add a 3rd, and I would like to use 2(Keywords) from my 1st ad-group keyword list. The 3rd will have several other keywords also it's just I would like to include 2 from my first ad-group.

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Accepted by topic author David C
September 2015

Re: Sharing Keywords

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# 2
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Yes this can be done but this must not be done.The reason for bidding on a keyword in the first place is to show up over a competitor’s ad. But if you are bidding on the same keyword as the same advertiser, then you’re bidding against yourself.

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Marked as Best Answer.
Solution
Accepted by topic author David C
September 2015

Re: Sharing Keywords

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Yes this can be done but this must not be done.The reason for bidding on a keyword in the first place is to show up over a competitor’s ad. But if you are bidding on the same keyword as the same advertiser, then you’re bidding against yourself.

Re: Sharing Keywords

Rising Star
# 3
Rising Star

Good morning.

 

The response is correct, you should not include the same keyword more than once in a campaign (unless you're using more than one match type).

 

I would strongly suggest that you review the material in the AdWords Help Center to learn the basics of how your keywords and ads work together in a campaign.


Theresa
Google AdWords Top Contributor
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