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Setup remarketing campaign with marketing objectives?

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# 1
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Hi all,

 

I'm confused on how to set up a normal remarketing campaign with these new marketing objectives in the display campaign. Before the changes you could simply select the remarketing option and then Google would give you a tag to put onto the website. Easy as that. 

Now, I'm unsure of how to do this. Can anyone enlighten me?

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Setup remarketing campaign with marketing objectives?

Rising Star
# 3
Rising Star

Hi Tom, 

 

The best article to read is Google's new explanation of it's remarketing objectives -> https://support.google.com/adwords/answer/6175956?hl=en

 

But if I can be so bold to summarize here is the quick and short for the 3 remarketing options: 

  • Awareness: Branding and increasing overall traffic to your website
  • Consideration: Remarketing for B2B sales 
  • Action: Remarketing for B2C or simple B2B sales
Joshua, Rising Star
Was my response helpful? If yes, please mark it as the ‘Best Answer.’

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Re: Setup remarketing campaign with marketing objectives?

Rising Star
# 2
Rising Star

Hi there,

I'd suggest reading this thread, where a similar topic was addressed.

 

Feel free to write back, in case you're facing difficulties Smiley Happy

 

Sumanth

Sumanth Sridhar
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Setup remarketing campaign with marketing objectives?

Rising Star
# 3
Rising Star

Hi Tom, 

 

The best article to read is Google's new explanation of it's remarketing objectives -> https://support.google.com/adwords/answer/6175956?hl=en

 

But if I can be so bold to summarize here is the quick and short for the 3 remarketing options: 

  • Awareness: Branding and increasing overall traffic to your website
  • Consideration: Remarketing for B2B sales 
  • Action: Remarketing for B2C or simple B2B sales
Joshua, Rising Star
Was my response helpful? If yes, please mark it as the ‘Best Answer.’