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Setting up RLSA campaign

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# 1
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When setting up a new RLSA campaign, is it best to create a completely new campaign, or include it in an existing campaign. 

 

So we have our campaigns set up by 'category' ie one for each of our categories on our website.  Then using Adgroups break them down into Phase/Broad/Exact match.  

 

I am thinking that including as a new ADgroup in our existing campaign a new adgroup for RLSA?  Or should it be completely separate? 

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Accepted by topic author Rob W
January 2017

Setting up RLSA campaign

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# 2
Top Contributor

Personally, I prefer to run RLSA in a separate campaign - as much as anything so as to have control over the budget. I am always happier if my RLSA campaigns have plenty of budget - I don't want to miss out on any possible RLSA traffic in most cases - but I don't want to have the situation where my other campaigns become greedy and eat up this fatter budget.

 

It depends upon the volume - if RLSA is going to be a small element you could simply add the RLSA audience to your targets within the existing campaigns... but if it is going to be a significant segment it probably deserves its own TLC.

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Marked as Best Answer.
Solution
Accepted by topic author Rob W
January 2017

Setting up RLSA campaign

Top Contributor
# 2
Top Contributor

Personally, I prefer to run RLSA in a separate campaign - as much as anything so as to have control over the budget. I am always happier if my RLSA campaigns have plenty of budget - I don't want to miss out on any possible RLSA traffic in most cases - but I don't want to have the situation where my other campaigns become greedy and eat up this fatter budget.

 

It depends upon the volume - if RLSA is going to be a small element you could simply add the RLSA audience to your targets within the existing campaigns... but if it is going to be a significant segment it probably deserves its own TLC.