Re: Set Up[ Edited ]
July 2012 - last edited July 2012
Follow up with Dave Davis, I would say make sure you are choosing correct settings under Campaign Tab.
Very Important Setting:
1) Network : Google & Search Partners, Google Search or Display Network. Please see the screnshot for better understanding:
If you will choose Google Search: Your ads will be show on Google Search Engine only.
If you Choose Google Search & Search Partners: You ads will be shown on Google Search Engine + Google Search Partner Network.
If you will choose Display Network: Your ads will be show on websites, blogs etc.
Just a additional tip!
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Re: Set Up
Broad Framework .
Define - Objective (What is it that you really want to achieve?)
Measure - Competition Research, Goal Setting, Budget .
Analyse - Plan your way forward ( budget, timelines etc), List down all the relevant parameters which will help you track the progress of your campaign
Implement - Configure and start your campaign
Control - Campaign Management
Hope this helps