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Seller Reviews from Consumer Ratings

Top Contributor
# 1
Top Contributor

I am starting to see Seller ratings on small businesses that are coming from Google Consumer Surveys. What I want to confirm is how this works?

 

Example: https://www.google.com/shopping/seller?q=americaslocksmithservices.com

 

This is what I'm assuming but want to know if anyone has actually done this:

 

Step 1: Sign up for this specific survey and put it on your website: http://www.google.com/insights/consumersurveys/website_owners

 

Step 2: Get 30 people to go to your site and fill it out. (*note: once you have people fill it in enough, you can remove it from your site)

 

Step 3: Fill in this form: https://services.google.com/fb/forms/consumerratings/

 

Wait for Google to reply and have the reviews show up on your ads.

 

I *Think* that is how people are doing it but wanted to confirm. Has anyone actually done this for their business/client and been successful?


Joy Hawkins, Google My Business Top Contributor
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1 Expert replyverified_user

Re: Seller Reviews from Consumer Ratings

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆
Hi Joy,

I think you might be talking about two separate extensions.

There are consumer rating extensions: https://support.google.com/adwords/answer/4536442?hl=en#work

and then there are also Seller rating extensions: https://support.google.com/adwords/answer/2375474?hl=en

The seller rating extensions are the ones that show a rating in stars (out of 5), these are based upon ratings that Google has pulled from trusted sources as well as Google's own consumer surveys.

Google also has consumer rating extension's based upon their consumer surveys. These show how a company compares to an industry benchmark and can be clicked to show additional survey results. This rating shows up in gray text below the ad.

Check out this screen grab of a Progressive ad for an example of each: http://screencast.com/t/MeqcJbQt1D

Both of the above extensions are automatic. You don't need to place anything on your site or set anything up. However, Google does need to have the data. For seller extensions, I believe the threshold is 30 eligible ratings before Google will show the extension. For consumer ratings, Google has to have an industry benchmark to compare to your company's individual consumer ratings.

I hope this helps!

Re: Seller Reviews from Consumer Ratings

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Joy,

Did you get to the bottom of this? Are the Consumer Surveys enough to be eligible to show Star Rating extensions as well?

Dan

Re: Seller Reviews from Consumer Ratings

Top Contributor
# 4
Top Contributor
Daniel,

No, I never ended up testing it but a Google employee told me that consumer surveys on your site won't result in seller ratings. I have seen it on others though, like that locksmith example.

Joy Hawkins, Google My Business Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’

Owner of Sterling Sky
Read My Column on Search Engine Land
MyAdvanced Local SEO Training Manual