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Seeing Gmail-ads with picture

[ Edited ]
Participant ✭ ✭ ✭
# 1
Participant ✭ ✭ ✭

Just saw this in my email. Have heards about it coming, maybe it´s been around in other countries for a while? I haven´t seen it before however.

 

3 Expert replyverified_user

Re: Seeing Gmail-ads with picture

[ Edited ]
Top Contributor
# 2
Top Contributor

No idea...

You always get the "odd" experiments Google is running...Smiley Happy

Is that a kind of a banner ad in a Gmail account?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Seeing Gmail-ads with picture

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

yup. it leads to an email kind of ad which can be saved to inbox or forwarded.

Re: Seeing Gmail-ads with picture

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭

Yes the lumosity-ad is a kind of banner. Don´t recognise the format either.

Didn´t click it unfortunately, will do next time.

Marked as Best Answer.
Solution
Accepted by topic author David_Precisera
September 2015

Re: Seeing Gmail-ads with picture

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭
So I saw it again and clicked.
An email was opened with a much bigger ad and a message saying this is a new kind of ad and that I could save the message/ad in my inbox or forward it if I liked too.

Re: Seeing Gmail-ads with picture

Top Contributor
# 6
Top Contributor

OK;

I will ask Google to refer the case to a display specialist.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Seeing Gmail-ads with picture

Top Contributor
# 7
Top Contributor
Hey

I've noticed these before and after poking around it seems they've been testing for a bit now.

http://searchengineland.com/google-testing-unique-adwords-format-designed-for-gmail-89708

-Tom
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Seeing Gmail-ads with picture

Google Employee
# 8
Google Employee

Hello Everyone,

 

I will provide some more insight into this new ad feature. This new creative is called a Gmail Sponsored Promotion. This ad type provides for a new way advertisers can interact with Gmail users and is best for direct response advertisers who have run (or are looking to run) successful email marketing campaigns. This is also a good ad format for brand response advertisers who are looking to engage consumers through a high-impact ad unit inside of Gmail.

 

In order to find out more information about eligibility and implentation, you will need to contact your dedicated Google Representative.

 

This ad format is not currently available in the AdWords interface. If you are interested in showing regualr text ads in Gmail, you will want to make sure you have a campaign which contains text ads and is targeting the Display Network. Ads appearing in Gmail will appear as 'mail.google.com' in the Placements section of your AdWords account. 

 

I hope this helps!

 

-Neil M 

Re: Seeing Gmail-ads with picture

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

Hi Neil, thanks for your sharing. Is there any updates on how to book the gmail promotion ads with image? Also, with the new gmail interface, how can we ensure to display the ad under promotion email tab? THank you.

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Seeing Gmail-ads with picture

Google Employee
# 10
Google Employee
Hi Duangnapa,

Thanks for your questions! So in order to create the Gmail Sponsored Promotion ads, you will need to contact your dedicated AdWords account manager. If you don't have a dedicated account manager, then unfortunately you will need to be patient until this product is out of its beta testing stage.

With the new Gmail interface, the Gmail Promotion ad is still eligible to appear within the promotions tab. There are no specific targeting settings you must use in order for the ads to appear here as our system will do this automatically for you. At this time, there is no way to bid higher for or exclude your ads from appearing in the promotions tab.

I hope this helps!