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Search terms not triggering the most precise keywords

[ Edited ]
Follower ✭ ✭ ✭
# 1
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I have several ad groups set up.

 

1. ad group with keyword: "magician"


2. ad group with keyword: "burlington magician"

 

3. ad group with keyword: +wedding +magician

 

1,2,3 are all different ad groups. no.1 was set up as a discovery ad group to help me find keywords.

 

Now I have a couple of keywords that should be trigger by the more specific keywords, but they're being triggered by the shorter phrase match. Search terms like.

 

toronto wedding magician - should be triggered by ad group 3, but appears in ad group 1

burlington magician ontario - should be triggered by ad group 2, but appears in ad group 1.

 

Am I right in thinking that adwords doesn't really priorotise matching search terms with the most long tail keyword match, and will match it with any possible keywords that happen to match?

 

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author morecaffeine
September 2015

Re: Search terms not triggering the most precise keywords

Top Contributor
# 2
Top Contributor

Hi Morecafferine,

 

Using single word keyword is not a good Idea. It recieves lot of impressions but very less click thus led to a poor CTR and therefore, poor QS. which ultimately effect overall campaign performance. Broad keyword "magician" can trigger all the queries that contains magician into it.

 

If you are using 1 adgroup as an keyword discovery adgroup, I would suggest you to take advantage of negative keywords.

 

Add negative keywords in 1 adgroup @ Adgroup Level:

 

Phrase Match Negative Keyword

"wedding magician"
"burlington magician"

 

>> In this case 1 adgroup will not trigger any query that contains wedding magician and burlington magician in same order.

 

Exact Match Negative Keyword

[wedding magician]
[burlington magician]

 

>> In this case 1 adgroup will not trigger any query that exactly matches wedding magician and burlington magician.

 

Broad Match Negative Keyword

wedding
burlington

 

>> Now in this case 1 adgroup will not trigger any query that contains wedding, burlington.

 

You may read more on Negative Keywords in Adwords Wiki Section.

 

Hope it helps you in some way!

 

Thanks
Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author morecaffeine
September 2015

Re: Search terms not triggering the most precise keywords

Top Contributor
# 2
Top Contributor

Hi Morecafferine,

 

Using single word keyword is not a good Idea. It recieves lot of impressions but very less click thus led to a poor CTR and therefore, poor QS. which ultimately effect overall campaign performance. Broad keyword "magician" can trigger all the queries that contains magician into it.

 

If you are using 1 adgroup as an keyword discovery adgroup, I would suggest you to take advantage of negative keywords.

 

Add negative keywords in 1 adgroup @ Adgroup Level:

 

Phrase Match Negative Keyword

"wedding magician"
"burlington magician"

 

>> In this case 1 adgroup will not trigger any query that contains wedding magician and burlington magician in same order.

 

Exact Match Negative Keyword

[wedding magician]
[burlington magician]

 

>> In this case 1 adgroup will not trigger any query that exactly matches wedding magician and burlington magician.

 

Broad Match Negative Keyword

wedding
burlington

 

>> Now in this case 1 adgroup will not trigger any query that contains wedding, burlington.

 

You may read more on Negative Keywords in Adwords Wiki Section.

 

Hope it helps you in some way!

 

Thanks
Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Search terms not triggering the most precise keywords

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

Thanks for the quick response Neha

 

I will add the broad match negative keyword onto the discovery group so that search terms are matched with the longtail keyword.

 

I normally wouldn't use a single word phrase match. but in this case it works, it's been running for a while and has a decent CTR, mainly because the industry is quite specific. Obviously I'm building up a good negative keyword list to filter out bad clicks over time.

 

I set it up for discovering new keywords and it's worked remarkably.

Re: Search terms not triggering the most precise keywords

Top Contributor
# 4
Top Contributor
With broad match keyword, good list of negative keyword is very important. When I use broad match keywords I keep track of my search query every 7 days to weed out all irrelevant terms to control cost of my campaign.

Just keep an close eye on 1 adgroup Smiley Happy

Since you are doing the same, It's perfect.

- Neha
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’