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Search term report for impressions

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# 1
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Is there a similar report as the Search term report that shows queries for which your add showed?

 

That would be very useful if you have low CTR on an ad group with broad match keywords.

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Accepted by topic author Admin A
September 2015

Re: Search term report for impressions

Top Contributor
# 2
Top Contributor

Hi, we've been asking for that for years Smiley Happy

 

No, there isn't at the moment, which is a real shame as, as you suggest, it would be great for preparing negative Keyword lists.  I would say that there really are very few instances in which Simple Broad Match Keywords are useful for a Campaign using ordinary words so your first step should probably be to switch to Modified Broad Match or Phrase.

 

You can build negative lists simply looking at your (clicks) Search Term report.  Although people shouldn't click your Ads when they're not relevant, there's nearly always some traffic from terms you don't want.  You can also use the Keyword Planner to look at popular search terms and identify which ones would match your Keywords but are irrelevant, then use that information to build your negative list.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Search term report for impressions

Top Contributor
# 3
Top Contributor
I'm also a bit curious why we don't have some more insight into this...one interesting tidbit...

Search Companion Marketing is based off of ad impressions without clicks...they must have that data somewhere.

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Re: Search term report for impressions

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# 4
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I think the answer is probably privacy, which is the reason why most clicks are lumped into "other terms" as well.

Jon
AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits