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Search Network - Blocking Parked Domains

Top Contributor
# 1
Top Contributor

Hi, I've noticed today in the interface that the Network tab is going to be replaced with the Display Network Tab.

 

How does one now prevent their Search Network Campaigns from appearing on Parked Domains as when I try to select a campaign the new tab only gives me the option of Display Network Campaigns to apply an exclusion to

 

Thanks
Whims  

Bronwyn Vourtis, Google Analytics Top Contributor
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September 2015

Re: Search Network - Blocking Parked Domains

Top Contributor
# 11
Top Contributor
@RBall; @Whims
I was aware of that; but we had two well in-depth discussions on parked domains (in one, I also referred to AdSense policy on parked domains):
Manage AdWords
Landing Page and Site Policies demystified with AdWords specialists: Parked

 

I had the feeling that after these two discussions, Google stopped ads on parked domains through AdSense ...Apparently not; Smiley Sad

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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September 2015

Re: Search Network - Blocking Parked Domains

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# 12
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@MosheTLV, interesting read re those threads.. thanks

 

However afaik parked domains still carry ads and they can be excluded still via the network tab but not via the newly introduced display network tab that is replacing 

 

Thanks
Whims 

Bronwyn Vourtis, Google Analytics Top Contributor
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Re: Search Network - Blocking Parked Domains

Top Contributor Alumni
# 13
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@Whims - I'm sure whoever redesigned the interface had no idea there's a display network exclusion that acually applies to the search network.  Sigh.  Anyway, I did notice that if I click on the new Display Network tab, I see this message:

 

"Now, all your Display Network targeting and exclusions are in one place."

 

Okay, so all of the exclusions are in one place.  If I click on the Exclusions plus box and then click on the Categories box, I do see the "Parked domains" exclusions I've previously set, for search only campaigns.

 

So, I'm guessing we can use that Display Network tab to set exclusions for search campaigns.  Only problem will be if the new interface doesn't recognize non-display campaigns.  Haven't tried it with a new campaign, yet.

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September 2015

Re: Search Network - Blocking Parked Domains

Google Employee
# 30
Google Employee

Hi All!

 

Thanks for all the posts. So, I talked this over with a colleague today and we've confirmed the following:

  1. By excluding "Parked Domains" under the exclusions section under the Display Network tab, you are excluding these types of sites on both the Display Network and the Search Network.
  2. This exclusion can only be done via the Display Network tab and will stick and apply to your Search Network campaign if you opt out of the Display Network.

This means that your best option is to temporarily opt your campaign into Display, exclude Parked Domains under the Display Network tab, and then opt back out of Display. Alternatively, you generally should have the option to see the Display Network tab when under "All Online Campaigns" if any of your campaigns are opted into the Display Network. You should be able to perform the exclusion from this view and also be able to confirm that it's applied to that campaign. You must, however, be looking at All Online Campaigns; you can't click on one campaign specifically and view it there.

 

Please let me know if you all have further questions!

 

Best,

 

Anne

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Re: Search Network - Blocking Parked Domains

Google Employee
# 32
Google Employee

Hi Moshe,

 

So if you go to your "Campaigns" tab in your account, you'll automatically be view "All Online Campaigns." This is the view where you should be able to view the "Display Network" tab as long as one of your campaigns is opted into Display. If you click into one of the campaigns specifically, whether or not you see the "Display Network" tab will be dependant on whether or not the campaign is opted into Display - if it is, you'll see it; if not, you won't.

 

Does that make sense?

 

Thanks,

 

Anne

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Re: Search Network - Blocking Parked Domains

[ Edited ]
Top Contributor
# 2
Top Contributor

Whims;

This is taken care by the Policy;

Advertising on parked domains is not allowed. Robots / crawlers should find those sites and ban the advertisers (forever....Smiley Wink)

 

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Search Network - Blocking Parked Domains

[ Edited ]
Top Contributor
# 3
Top Contributor

Hi Whims,

 

Search Network Ads only appear on Google search and search partner sites. Why there is need to block them from parked domain? Curious to know.

 

Categories exclusions such as parked domain, gaming sites are to block ads to be shown on display network placements. Isn't it?

 

And you can still exclude categories under new display tab. Just scroll down to Exclusions under Placements Tabs. click Categories & Add Exclusions & select categories you want to exclude at campaing level.

 

Thanks
Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
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Re: Search Network - Blocking Parked Domains

[ Edited ]
Top Contributor
# 4
Top Contributor

Hi  MoshTLV:-)

 

That is guidelines for advertisers ie me.. meaning that i cannot use a destination url that is a parked domain.

 

What's the policy?

Google AdWords prohibits ads that lead to websites that don't provide the user with unique and valuable content on the landing page domain.

 

afaik though publishers are allowed to run adsense on parked domains which is where my ads appear and it doesnt just apply to the content network but extends to the search network as well.

 

A web address that was purchased but not thoroughly developed. This webpage typically has little or no content because the page is, for example, in development or waiting for a new owner.

  • Parked domain sites can be used for a variety of reasons: to reserve a web address for the future, provide some content on a page that would otherwise be blank because its registration expired, or other similar reasons.
  • Parked domain sites are part of the Google Network, so these sites can show AdWords ads that are relevant to the parked domain's URL or any content that may be on the page. Depending on the design of the site, the parked domain site can be classified as either a Search Network site or a Display Network site, and will show your ads depending on which of these networks you've opted in to.
  • You can see how your ads perform on parked domain sites by running aplacement report in your account. You can also use our site- and category-exclusion tools to prevent ads from showing where they don't meet your advertising needs.
  • AdWords policy does not allow ads to link to parked domain sites that display only advertising listings and links, and that don't provide the user with unique and valuable content on the landing page domain.

    Adwords Support - Parked Domain Sites 

    NehaGupta

    As to why I want to block them for my search network campaigns.. I find they are usually a drain on budget as do quite a few other advertisers too

Thanks
Whims Smiley Happy 

Bronwyn Vourtis, Google Analytics Top Contributor
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Re: Search Network - Blocking Parked Domains

Top Contributor Alumni
# 5
Top Contributor Alumni
FYI, Moshe, you can't use AdWords to point ads to parked domains. However, the only content on parked domains is PPC ads. The AdSense for Domains program spans both the search and display networks.

Re: Search Network - Blocking Parked Domains

[ Edited ]
Top Contributor Alumni
# 6
Top Contributor Alumni

Hi Whims. The parked domain exclusion applies to both networks.

 

P.S. Reading your question again, I'm going to have to take a look at how the new interface is implemented...

Re: Search Network - Blocking Parked Domains

[ Edited ]
Top Contributor
# 7
Top Contributor

Hi RBall :-))))

I cant find a way to exclude parked domain for Search Network via the new Display Network tab that is going to evidently be replacing the Network tab  Smiley Sad

 

Thanks
Whims 

 

Cross posted with your last reply :-))

Bronwyn Vourtis, Google Analytics Top Contributor
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Re: Search Network - Blocking Parked Domains

Top Contributor
# 8
Top Contributor
Sorry, i didn't know about it.
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
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Re: Search Network - Blocking Parked Domains

Top Contributor Alumni
# 9
Top Contributor Alumni
No worries, Neha. Most advertisers don't. And that's a huge FAIL on Google's part, not yours.

Re: Search Network - Blocking Parked Domains

Top Contributor
# 10
Top Contributor

Totally agree with you there RBall.

 

Google doesnt tend to say too much about Parked Domains displaying ads Neha for the search network

(kinda like a 'dirty little secret')

Some advertisers claim to have really good success with their ads displaying on them, unfortunately I cannot say I have had that experience so prefer to just exclude them the moment I start a new campaign

Bronwyn Vourtis, Google Analytics Top Contributor
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