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Search Companion Marketing

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

With search companion marketing if a person is looking for "enchilada sauce verde" regardless of whether person goes on another cooking page with the same theme, as long as an add can display on a page (let's say for "tires" for example) , then the Enchilada ad will display on the tire page, correct?

 

My understanding is that SCM follows the user, not the display content.  Thanks

Re: Search Companion Marketing

Community Manager
# 2
Community Manager

Hi Michael,

 

Yes, you are right. SCM follows the user, or more precisely the user's search query - but only during that session. 

 

If the user's search query matches the keywords and/or the keyword theme in an advertiser's ad group, the user will be shown the related ads no matter which site they move on to during that session. 

 

Hope that helps,

Mini

Re: Search Companion Marketing

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
What happens after that session? The user is no longer part of that
campaign? Thanks so much

Re: Search Companion Marketing

Community Manager
# 4
Community Manager
That user is treated like a new user after that session.

Re: Search Companion Marketing

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
last question, so if we add a broad match modifier then it SHOULD work, correct?