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Same campaign with different budget for week & weekend

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello guys

 

I was wondering myself if there is any possibility to have for the same campaign two different budgets. I mean for the X campaign have a daily budget of £1,000 during the week and for the same campaign have £200 daily during the weekend.

 

Thanks for your time, I appreciate too much

 

Cheers Smiley Happy

2 Expert replyverified_user

Re: Same campaign with different budget for week & weekend

Rising Star
# 2
Rising Star

Hi John,

 

You can use automate rules to get this work for you. Please refer following thread. It explain perfectly how to make two rules to achieve your objective.

 

 

https://www.en.adwords-community.com/t5/Performance-Optimization/Changing-Daily-budget-on-Day-basis/...

Re: Same campaign with different budget for week & weekend

Top Contributor
# 3
Top Contributor
Hi, John.

You can use automated rules and set them to run weekly, on a certain day of the week, at a certain time.

So the rule can run on Sunday at midnight and switch to 1000 / day and then again Friday at midnight and switch to 200 / day.

Just keep in mind that AdWords can overspend up to 20% on each day yet it won't go over 30.4 daily budget (https://support.google.com/adwords/answer/2375423?hl=en).
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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