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Same Keyword - Different Bids

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi guys,

 

Hypothetical experiment: One Keyword - two ads, each with their own landing page.

 

Is it possible to make bid changes to one of the ads while they are both on rotation in the same ad group? Not sure if this is something that can be done with ACE?

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author robbie_power
September 2015

Re: Same Keyword - Different Bids

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭

Hi Rob,

 

Yes, With ACE you you can have multiple keywords with different bids,

 

Example 

 

Control Ad group : Keywords 10 : Ad 1 > Bid $1 

Experiment Ad group: Keywords 10 : Ad 1 > Bid $2 

 

With ACE your ads will trigger based on your interest (50:50), (60:40) etc. Your ads will serve as per your requirement

 

Raghu

View solution in original post

Re: Same Keyword - Different Bids

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Hi,

 

Yes, it is possible with ACE but you need to create 2 saperate ad groups Control & Experiment in which you can set different bids for the keywords to target the position.

 

Hope this helps

 

Raghu

Re: Same Keyword - Different Bids

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Raghu,

 

Thanks for the quick reply. Could I be certain that each ad would be shown an even number of times (i.e. 50:50 split), even if one had a bid far higher than the other?

 

Rob

Marked as Best Answer.
Solution
Accepted by topic author robbie_power
September 2015

Re: Same Keyword - Different Bids

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭

Hi Rob,

 

Yes, With ACE you you can have multiple keywords with different bids,

 

Example 

 

Control Ad group : Keywords 10 : Ad 1 > Bid $1 

Experiment Ad group: Keywords 10 : Ad 1 > Bid $2 

 

With ACE your ads will trigger based on your interest (50:50), (60:40) etc. Your ads will serve as per your requirement

 

Raghu