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SWF's soon to be rejected on chrome?

J M
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# 1
J M
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I've seen contradicting information about the update for chrome. I understand that SWF's will soon be rejected by chrome by default. My question.. in adwords, will HTML5 be served to all types devices using chrome (not just mobile)?

 

I've seen posts declaring that google will still serve flash on wired devices (desktop) but show the ad with a grey overlay. Is this true?

1 Expert replyverified_user

Re: SWF's soon to be rejected on chrome?

Top Contributor
# 2
Top Contributor

Hi @J M,

 

Here are the official announcements  -

 

https://plus.google.com/+GoogleAds/posts/UQSBzWiMpEG

https://plus.google.com/+GoogleAds/posts/2PmwKinJ7nj

 

Hope it helps. 

 

Thanks
Ratan Jha

 


About Me: Community Profile | Ratan Jha INC.
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Re: SWF's soon to be rejected on chrome?

J M
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# 3
J M
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Ad of today, we've noticed the system has stopped converting flash files to the HTML5 equivalent. Files that we've uploaded months ago that successfully converted are now not converting and staying .SWF ONLY. We've tried calling the help center which was a complete waste of time - they have absolutely no information and/or an idea of what's going on. This is a major issue as 9/1 is coming up quickly and we literally have thousands of ad accounts.

Re: SWF's soon to be rejected on chrome?

J M
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# 4
J M
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If I'm serving ads through Adwords, will .SWF ads automatically stop serving come today, 9/1? I've seen reports, such as this article (http://blog.dynamiccreative.com/blog/chrome-blocks-flash-by-default-adwords-to-stop-serving-flash-ad... claiming this.

So what are the implications of this for advertisers?

Ads through a 3rd Party:

Those who are serving ads through a 3rd Party, the ads will still show but all ads will require the user to click to play the ad resulting in much lower CTRs and overall performance on the ad.

Ads through Google:

For those serving ads through Google AdWords, it means you will have to upgrade all your current Flash ads (.swf files) to HTML5 format. AdWords will stop serving Flash ads as of the 1st of September so it is recommended that users upgrade their ads before the September deadline.