AdWords
6.4K members online now
6.4K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Running Experiment with same keyword but getting different bid suggestions

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm running an experiment that is testing the difference in bid adjustment in certain locations, but the question that I'm running into is that I have two of the exact same keywords, same match type, same ads and adgroups - The keyword in the experiment has a first page suggested bid of $4, and has a QS of 7.  The keyword in the original campaign (which is still running) has a first page suggested minimum bid of $15 and has a QS of 8?  Why is there such a large difference in the suggested bids for the exact same word? 

2 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by topic author Mark D
April

Running Experiment with same geyword but getting different bid suggestions

Top Contributor
# 2
Top Contributor

This "first page bid estimate" has a huge margin of error. I would test myself, and ignore the suggested bid.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Running Experiment with same keyword but getting different bid suggestions

Top Contributor
# 3
Top Contributor

Different locations?  Different geographies can have varying costs.

Running Experiment with same keyword but getting different bid suggestions

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

The same locations are targeted, but with different bid adjustments. So for example they both target California, but the original campaign has 0% bid adjustment and the experiment is running a 25% bid increase adjustment.  Do the suggested bids take into account bid adjustments? 

Running Experiment with same keyword but getting different bid suggestions

Top Contributor
# 5
Top Contributor

The first bid estimate is the actual  price you would pay.  (What method or strategy used to set it is irrelevant to the  value)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’