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Run ads on a specific user's videos on YouTube

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello. I'd like to run ads only on a specific user's videos on YouTube (Cinemark). Is there an option to set this up in AdWords? If so, how would I set this up?

 

I want to avoid contextual targeting, if possible, because YouTube might put my ads on videos about Cinemark that aren't necessarily Cinemark videos.

 

Thanks!

 

Sabrina

1 Expert replyverified_user

Re: Run ads on a specific user's videos on YouTube

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Yes, add that videos url as a managed placement.

Re: Run ads on a specific user's videos on YouTube

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for addressing my issue. When I add this video's URL in AdWords Editor (http://www.youtube.com/watch?v=G7JozJWpjFY&feature=c4-overview-vl&list=PLA4B96731F6CCB31A), I get the messages:

 

Warning:This placement's URL appears to be invalid or malformed. Please consider editing the placement URL before posting.

Error:Invalid placement URL. To post the placemnt, please edit the URL.

Re: Run ads on a specific user's videos on YouTube

Google Employee
# 4
Google Employee
Interesting. It looks like AdWords system changed the rules by which placements are validated, and no one told us. Editor is enforcing older rules, where a URL like that was not allowed. I'll look into this.

At the moment, you will have to add placements like this via the online interface, I'm sorry to say.

Re: Run ads on a specific user's videos on YouTube

Google Employee
# 5
Google Employee
I take this back. The URL you show is working for me in Editor. Could you show a screenshot of Editor with the placement URL and the error message visible?

Re: Run ads on a specific user's videos on YouTube

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Hi Igor,

I entered the URLs of the videos I wanted my ads to appear on in the Placement and Destination URL fields in AdWords Editor and was able to post them.

The problem is, when I play the videos, I don't see my ad show up. Do you know why my ads won't show on the videos? The ads have been approved by Google.

Thanks!

Re: Run ads on a specific user's videos on YouTube

Google Employee
# 7
Google Employee
Well, I must admit I don't know anything about whether such a placement would actually work for targeting ads. My concern is that Editor should allow creating everything that the online interface allows creating; I have only a vague understanding of what happens to all that data afterwards.

I'm sorry I couldn't help you further. Hopefully, someone more knowledgeable will chime in.