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Rich Media Ads google display network

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

hi everyone.

 

How to create Rich media ads on Google Display network. Can you please tell me step by step procedure for this.

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Accepted Solutions
Marked as Best Answer.
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Accepted by Shanea K (Google Employee)
September 2015

Re: Rich Media Ads google display network

Google Employee
# 2
Google Employee

Hi Renu,

 

Thanks for your question. 

 

You can create rich media ads, also called engagement ads by doing the following:

 

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. On the Campaigns tab, click the + Campaign drop-down menu, and select Display Network only.
  3. Add a name for your campaign. To help you later find your campaign, you might want to indicate in the name that this is an engagement campaign.
  4. Choose the campaign type Display Network only - Engagement.
  5. Adjust location and language if needed.
  6. In the "Bidding and budget" section, the only option available is "Focus on engagements, manual maximum CPC bidding." With this option, you'll pay only when people engage with your ads.
  7. Enter your budget.
  8. Select any other settings you'd like for your campaign.
  9. Click Save and continue.
  10. On the ad group page, enter the name of the ad group and your default bid. This is the most you'll pay per engagements for ads in the ad group.
  11. Choose how you want to target your ads (for example, "Interests & remarketing").
  12. Click Save and continue.
  13. On the next page, click the ad template you want to use.
  14. Provide the required resources and information to create your engagement ad and click Review and finish.
  15. You can create more engagement ads for your campaign by clicking the "+" sign. When you’re done creating your ads, click Save and continue.

Here is more information about Engagement Ads. 

 

Hope that helps. Please let me know if you need any other assistance. 

View solution in original post

Marked as Best Answer.
Solution
Accepted by Shanea K (Google Employee)
September 2015

Re: Rich Media Ads google display network

Google Employee
# 2
Google Employee

Hi Renu,

 

Thanks for your question. 

 

You can create rich media ads, also called engagement ads by doing the following:

 

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. On the Campaigns tab, click the + Campaign drop-down menu, and select Display Network only.
  3. Add a name for your campaign. To help you later find your campaign, you might want to indicate in the name that this is an engagement campaign.
  4. Choose the campaign type Display Network only - Engagement.
  5. Adjust location and language if needed.
  6. In the "Bidding and budget" section, the only option available is "Focus on engagements, manual maximum CPC bidding." With this option, you'll pay only when people engage with your ads.
  7. Enter your budget.
  8. Select any other settings you'd like for your campaign.
  9. Click Save and continue.
  10. On the ad group page, enter the name of the ad group and your default bid. This is the most you'll pay per engagements for ads in the ad group.
  11. Choose how you want to target your ads (for example, "Interests & remarketing").
  12. Click Save and continue.
  13. On the next page, click the ad template you want to use.
  14. Provide the required resources and information to create your engagement ad and click Review and finish.
  15. You can create more engagement ads for your campaign by clicking the "+" sign. When you’re done creating your ads, click Save and continue.

Here is more information about Engagement Ads. 

 

Hope that helps. Please let me know if you need any other assistance. 

Rich Media Ads google display network

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

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