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Retargeting and Email

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

With Google retargeting, can use it in email? In other words, if they get your email, but don't visit the site, can you still put a retargeting pixel in the html of the email for the same effect?

1 Expert replyverified_user

Re: Retargeting and Email

Top Contributor
# 2
Top Contributor
Hi Dana C,

No, that just won't work. Email can not set a cookie for the users browser, and that is required to build the remarketing list. The best you can do is create a landing page just for this, then do your best to get people to click on the link.

This could work for users who view their email using their browser to connect to something like Gmail, Yahoo!mail, and the like. But your results will be inconsistent if it works at all. Only a small part of users on your list will be viewing their email this way. It's better to devise a strategy that will encompass everyone.

Best of Luck!

petebardo -- Deadhead doing AdWords

Re: Retargeting and Email

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭
Hello Dana,

Welcome to adwords community Smiley Happy

I am sorry to say it won't work. I wold like to suggest that you can go for email marketing for this matter.

Hope this help,