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Retargeting Accross Multiple Domains

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey everyone,

 

I've got a client owes two different domains and wants to start a retargeting campaign targeting all of the traffic across both domains.

 

I plan to use the AdWords Retargeting Pixel to build the audience.

 

Two questions:

1) Is there any issue with me using the same retargeting pixel across multiple domains?

 

2) The new dynamic retargeting script has these google tag "listing parameters. Can I delete them (red lines below) out of the code? I don't plan to use them for anything? (see below)

 

<!-- Google Code for Remarketing Tag -->
<!--------------------------------------------------
Remarketing tags may not be associated with personally identifiable information or placed on pages related to sensitive categories. See more information and instructions on how to setup the tag on: http://google.com/ads/remarketingsetup
--------------------------------------------------->
<script type="text/javascript">
var google_tag_params = {
listing_id: 'REPLACE_WITH_VALUE',
listing_pagetype: 'REPLACE_WITH_VALUE',
listing_totalvalue: 'REPLACE_WITH_VALUE',
};
</script>
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 991659710;
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/991659710/?value=0&amp;guid=ON&amp;script=0"/>
</div>
</noscript> 

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
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Accepted by topic author Brice G
November 2015

Re: Retargeting Accross Multiple Domains

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Hello Brice,

Well, You can use same remarketing tags for both websites, as you can refer this thread -

https://www.en.advertisercommunity.com/t5/Basics-for-New-Advertisers/Remarketing-Tags-across-multipl...

And regarding the listing parameters I want to know that are you want to run dynamic retargeting campaign or standard remarketing. If it is for dynamic remarketing campaign then you need to use thse parameters.

Know more about these listing parameters here - https://support.google.com/adwords/answer/3103357?hl=en

If you want to run standard remarketing ads then you can skip it.

Hope that helps,

Regards
Kaushik

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Brice G
November 2015

Re: Retargeting Accross Multiple Domains

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Hello Brice,

Well, You can use same remarketing tags for both websites, as you can refer this thread -

https://www.en.advertisercommunity.com/t5/Basics-for-New-Advertisers/Remarketing-Tags-across-multipl...

And regarding the listing parameters I want to know that are you want to run dynamic retargeting campaign or standard remarketing. If it is for dynamic remarketing campaign then you need to use thse parameters.

Know more about these listing parameters here - https://support.google.com/adwords/answer/3103357?hl=en

If you want to run standard remarketing ads then you can skip it.

Hope that helps,

Regards
Kaushik

Re: Retargeting Accross Multiple Domains

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hey Kaushik,

I'm trying to run a standard remarketing campaign.

Can I remove what I have selected in the red above to run a standard remarketing campaign?

Thanks,
-Brice

Re: Retargeting Accross Multiple Domains

Top Contributor
# 4
Top Contributor
Hi Brice,

I don't see a problem here, and, yes, you can use the same code on both sites. The drawback there is it creates one big list, so you won't know how Site A's remarketing list performs on Site B, and vice versa as well.

A potential problem if you don't include something in the red part of your code, if you don't define google_tag_params, it will probably throw an error when it tries to read those variables. It seems you've created a dynamic remarketing campaign or list. That's not what you want for this. I'd go back and start over with the proper campaign type.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords