Sorry for my English
Please tell me the subtleties of remarketing.
Man came to our site, he was interested in men's clothing, he went to the section of the catalog is men's clothing, and there was a code of Google, which set cookies to identify the person in the future.
After a while, a man came to the other site, which turns our advertising in Adwords. As he stood cookies from men's clothing, it will be shown that ad group, we assign based on the rules that define - Аll who were on the page o man's clothing - show your ad group is "men's clothing", for example.
Re: Remarketing[ Edited ]
September 2012 - last edited September 2012
Hello Miror; welcome;
Correct! A minor clarification - the ad will be shown to the user on (other) sites he visits on the display network.
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If there were two potential ads that could show to the advertiser from two different campaigns the system would pick the better performing ad to show to the customer.
This link here also explains remarketing in a bit more detail.
Hope this helps!