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Remarketing with Multiple Product Variants on single Product Pages

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# 1
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Our ecommerce site has product pages that list a parent product with variants underneath it. Our Merchant feed uses the variant sku for id and the product sku for item_group_id.

 

I'm wondering if the remarketing tag can support this. The JSON would look something like:

var google_tag_params = {
    ecomm_prodid: ['2442-01', '2442-02', '2442-03', ], // Variant SKUs, identical to merchant feed
    ecomm_pagetype: 'product',
    ecomm_totalvalue: [24.95, 28.95, 34.95, ], // pValue for each SKU, identical to merchant feed
}

As you can see, variants differ in price and those prices are reflected in the merchant feed.

 

I considered deferring the tag on page load and writing the tag only when a variant is selected and checked out, but I didn't know what I would need to call for conversion.js to pick up the tag, and it would likely screw up our existing usage of conversion analytics.

 

Is this possible to do? Would it be better to use ecomm_prodid as above and leave ecomm_totalvalue blank for product pages?

 

Thanks.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Jonas B
September 2015

Re: Remarketing with Multiple Product Variants on single Product Pages

[ Edited ]
Top Contributor
# 4
Top Contributor

first, you're welcome.

 

generally, if the variant cannot be pre-selected; e.g.
http://www.example.com/products/wagon.html?color=red

http://www.example.com/products/jacket.html?size=large&id=2442-01
then, that variant should not be submitted.

the remarketing information requires a single
exact match to an exact (variant) product id --

simply use the variant information in the url

to trigger the appropriate tag information.

View solution in original post

Re: Remarketing with Multiple Product Variants on single Product Pages

[ Edited ]
Top Contributor
# 2
Top Contributor

the variant item should be pre-selected --
either by a separate url or url parameters.

each variant item must have a unique id and
each item within the variant group must have
identical item_group_id values.

the page should then show the proper (variant) item,
price, and corresponding remarketing information.

Re: Remarketing with Multiple Product Variants on single Product Pages

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Celebird, thank you for the quick reply.

Our variant items do have unique ids and are properly grouped into item_group_ids.

Unfortunately, separate URLs aren't possible for us, and our variants are selected in JS on the page. Additionally, some products don't have a default variant to prepopulate. That is, only a top-level product is preselected, which wouldn't exist in our merchant feed, meaning we would get a lot of empty tags posted without a prodid.

Forcing a reload with a URL param might be possible when a variant is selected (if it wouldn't freak out our marketing and ecommerce depts.) , but would that would have an effect on our analytics? I'm trying to grant our ecomm's wishes with minimum possible damage to our existing processes.

Has anyone done this with multiple items per product page?
Marked as Best Answer.
Solution
Accepted by topic author Jonas B
September 2015

Re: Remarketing with Multiple Product Variants on single Product Pages

[ Edited ]
Top Contributor
# 4
Top Contributor

first, you're welcome.

 

generally, if the variant cannot be pre-selected; e.g.
http://www.example.com/products/wagon.html?color=red

http://www.example.com/products/jacket.html?size=large&id=2442-01
then, that variant should not be submitted.

the remarketing information requires a single
exact match to an exact (variant) product id --

simply use the variant information in the url

to trigger the appropriate tag information.

Re: Remarketing with Multiple Product Variants on single Product Pages

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Yeah, I was afraid of that. Thanks again.