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Remarketing with Google Analytics: is linking necessary?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Various guides I've seen to setting up Remarketing lists by modifying the Google Analytics code say that the GA and AdWords accounts need to be linked. But is this true?

1 Expert replyverified_user

Re: Remarketing with Google Analytics: is linking necessary?

Top Contributor
# 2
Top Contributor

Hi Chris, yes, yes, it is.

 

Remarketing List Requirements

 

Jon

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