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Remarketing vs Retargeting

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# 1
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Hi,

 

Can anyone please explain me what is the difference between Remarketing and Retargeting?

 

Regards,

Shazen

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Remarketing vs Retargeting

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# 2
Top Contributor

Hello,

 

Both terms are used in reference to the same methodology as far as AdWords is concerned. You use Remarketing technique to re-target the people who have visited your website earlier but have not taken any action in terms of goal completion which could be sign up page, sale, purchase etc...

 

Here's the definition of Remarketing: https://support.google.com/adwords/answer/1752338?hl=en&ref_topic=24937

 

Pankaj

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Remarketing vs Retargeting

Top Contributor
# 2
Top Contributor

Hello,

 

Both terms are used in reference to the same methodology as far as AdWords is concerned. You use Remarketing technique to re-target the people who have visited your website earlier but have not taken any action in terms of goal completion which could be sign up page, sale, purchase etc...

 

Here's the definition of Remarketing: https://support.google.com/adwords/answer/1752338?hl=en&ref_topic=24937

 

Pankaj

Re: Remarketing vs Retargeting

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆

Hi Shazen,
Both are same.

 

This question was previously asked by pravesh and cobnut has given the answer. 

Click the link to check that https://www.en.adwords-community.com/t5/Advanced-Features/Difference-Between-Retargeting-and-Remarke...

 

I hope this helps you.

 

Thanks and Regards

John Paul

Re: Remarketing vs Retargeting

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆
Thanks Pankaj and John for making me aware Smiley Happy

Regards,
Shazen Khan